Books Details
Author : Lomit Patel Pages : 240 pages Publisher : O'Reilly Media Language
: ISBN-10 : 1492059315 ISBN-13 : 9781492059318
Books Descriptions
How can startups successfully scale customer acquisition and revenue
growth with a Lean team? Out-of-the-box acquisition solutions from
Facebook, Google, and others provide a good start, but the companies that
can tailor those solutions to meet their specific needs, objectives, and
goals will come out winners. But that hasn't been an easy task--until
now.With this practical book, author Lomit Patel shows you how to use AI
and automation to provide an operational layer atop those acquisition
solutions to deliver amazing results for your company. You'll learn how to
adapt, customize, and personalize cross-channel user journeys to help your
company attract and retain customers--to usher in the new age of
Autonomous Marketing.Learn how AI and automation can support the
customer acquisition efforts of a Lean StartupDive into Customer
Acquisition 3.0, an initiative for gaining and retaining customersExplore
ways to use AI for marketing purposesUnderstand the key metrics for
determining the
